Easy Neiman Marcus Cake Recipe (with Cake Mix & Cream Cheese)
Craving an easy dessert that’s guaranteed to impress? This Neiman Marcus cake recipe is the quickest way to make gooey cake bars using cake mix and cream cheese. With just a handful of ingredients, you’ll get buttery cake layers, a rich, tangy cream cheese topping, and that classic melt-in-your-mouth texture, all with minimal effort.
Perfect for potlucks, holidays, or a sweet treat at home, this cake comes together in minutes and bakes up with a soft, chewy base and a golden, creamy top. No special baking skills needed, just mix, layer, and bake for the ultimate gooey bar everyone will love.
If you enjoy ultra-rich, buttery cakes, don’t miss my Million Dollar Pound Cake, it’s another show-stopping classic!
Ingredients for Gooey Neiman Marcus Cake (Cake Mix)
To make Neiman Marcus cake that lives up to its ooey gooey reputation, you don’t need a long shopping list or fancy tools. In fact, the beauty of this gooey cake recipe lies in how fast and easy it is to prepare — especially with a boxed cake mix as the base. Here’s what you’ll need:
- 1 box yellow cake mix
Use a classic box yellow or white cake. This forms the sturdy, slightly chewy cake bottom. Different cake mix flavors (like chocolate cake) also work if you want to change things up. - 1/2 cup (1 stick) salted butter, melted
Melted butter adds rich flavor and helps the base form that perfect dense-yet-soft consistency. It also contributes to that buttery dessert taste. - 3 large eggs
Two go into the cake batter, one into the cheese topping. They help bind and enrich both layers. - 1 package (8 oz) cream cheese, softened
This is the heart of your cream cheese layer — sweet, tangy, and smooth when blended. Beat the softened cream cheese until smooth for the ideal topping texture. - 4 cups of powdered sugar
Yes, it seems like a lot — but it’s crucial to achieving that sweet cream cheese topping that sets beautifully and bakes to a golden brown. - 1 tsp vanilla extract
Adds warmth and balance to both the bottom and top layers. It brings out the richness of the cake mix and the creamy texture of the topping. - 1/2 to 1 cup chopped pecans (optional)
If you’re making a Neiman Marcus cake with nuts, these add crunch and a touch of earthiness to contrast the gooey filling. Chopped nuts also give it a Southern bakery feel.
This cake mix-based dessert is a prime example of how simple ingredients come together to make something unforgettable. Want to make Neiman Marcus cake feel even more luxurious? Try sprinkling some extra pecans over the top of the cake batter before baking in the preheated oven. The result is a gooey butter cake so good, it might just rival the most moist chocolate cake out there.
Can I use a different cake mix instead of yellow?
Yes — while yellow cake mix is traditional and creates that iconic Neiman Marcus bar flavor, feel free to experiment. White cake mix gives a lighter taste, while chocolate cake makes for a rich, decadent twist. Just make sure to mix well and stick to the same proportions.

How to Make Neiman Marcus Cake with Cake Mix
Making Neiman Marcus cake isn’t just easy — it’s almost foolproof. Thanks to the boxed cake mix shortcut, you can whip up this gooey cake with minimal effort and maximum flavor. Here’s how to turn those simple ingredients into a rich cake that’s worthy of any celebration — or a Tuesday night craving.
Step-by-Step Instructions
- Preheat and prep your baking dish
Preheat your oven to 350°F (the gold standard for most home baking). Lightly grease a 9×13-inch baking dish or line it with parchment for easy removal later. - Combine the cake mix base
In a large mixing bowl, combine the cake mix, 2 eggs, and melted butter. Mix well until a thick, sticky dough forms — this is your cake bottom. Press it evenly into the bottom of your prepared pan.

- Make the cream cheese topping
In another bowl, beat the softened cream cheese until smooth. Add the powdered sugar, 1 egg, and vanilla extract. Beat until light and creamy. This is your sweet cream cheese topping that will form the signature cream cheese layer.

- Pour over the cake batter
Gently spread the cream cheese mixture on top of the cake layer. If you’re using chopped pecans or chopped nuts, sprinkle them over the top of the cake batter now.

- Bake in the preheated oven
Bake for 35–40 minutes or until the top is golden brown and slightly puffed. The center should still jiggle just a bit — that’s how you get the ooey gooey texture Neiman Marcus bars are known for.

- Cool completely before cutting
Let the cake cool in the pan. For the cleanest slices, refrigerate for an hour or so before cutting. Store in an airtight container to preserve the creamy texture of the topping.

This boxed cake mix method is truly a lifesaver when you want bakery-quality results without the fuss. You’ll get a dense, chewy cake bottom, a slightly gooey cheese topping, and that golden flaky finish that makes this a crowd-favorite. Whether you call it Neiman Marcus butter cake, gooey butter cake, or simply “the cake,” this recipe is a must-try.
What makes this different from other gooey butter cakes?
This cake is called Neiman Marcus not just because of its richness — but also due to its luxe, layered contrast. The cream cheese layer adds a tang you won’t find in simpler bar recipes, and the addition of chopped nuts takes the texture up a notch. It’s buttery, slightly chewy, and just a bit ooey in all the right ways.
Tips for Perfect Neiman Marcus Cake Bars
To make Neiman Marcus bars that hit all the right notes — chewy bottom, gooey top, golden edges — it helps to go beyond the basics. This isn’t just any cake recipe; it’s a layered dessert that walks the line between cake, cookie bar, and custard. Here’s how to nail it every time.
Don’t Skip the Room Temp Rule
To get a smooth, luxurious cream cheese layer, make sure the cream cheese is fully softened before mixing. Cold cream cheese leads to lumps, and that throws off the silky finish this gooey cake is known for. Beat the softened cream cheese until smooth before you add the powdered sugar — trust us, this step alone makes a huge difference.
Press the Cake Mix Base Firmly
When pressing your cake mix and melted butter base into the pan, take a moment to make sure it’s even. The goal is to create a consistent cake bottom that can support the weight of the topping without baking unevenly.
Don’t Overbake, Keep It Gooey
Here’s the trick to keeping the center gooey without turning into raw batter: bake until the top is golden brown and the edges pull slightly from the pan. The middle should still jiggle slightly. This gives you that classic Neiman Marcus cake texture — ooey in the center, just firm enough on top.
Add Chopped Nuts for Crunch (Optional)
Want to give your Neiman Marcus cake recipe a bakery-style finish? Toss some chopped pecans or other chopped nuts on top of the cream cheese topping before baking. It adds crunch, visual contrast, and makes it feel extra indulgent.

Line or Grease Your Baking Dish
For easy removal, line your baking dish with parchment or foil. This helps you lift the entire cake out once cooled, making clean slicing a breeze. Just make sure to grease the sides if skipping the liner — you don’t want that rich cake sticking to the pan.
This isn’t just any boxed cake mix dessert — it’s a creamy, chewy, buttery dessert layered with contrast. And when you make Neiman Marcus cake bars right, they truly become a standout on any dessert table. They’re perfect for holidays, potlucks, birthdays, or — let’s be honest — Tuesday.
What if my Neiman Marcus bar turns out too runny?
That usually means it was underbaked. Make sure to bake in the preheated oven until the top looks set and slightly golden. Also, allow it to cool completely before slicing — the gooey cake needs time to firm up. And always store leftovers in an airtight container to maintain texture.
Neiman Marcus Cake Variations (Nuts, Chocolate, More
The classic Neiman Marcus cake is unforgettable — but what if you want to mix it up a bit? The base recipe is so forgiving, it practically invites creativity. Whether you’re craving chocolate, going gluten-free, or just feeling adventurous, this gooey cake is the perfect canvas. Here’s how to make a different cake without losing that signature rich texture.

Try Different Cake Mix Flavors
The standard yellow cake mix creates that nostalgic base we all know, but don’t stop there. Mix cake mix flavors to personalize your Neiman Marcus bar:
- Chocolate cake mix = deep, brownie-like richness
- Spice cake mix = warm fall vibes with cinnamon undertones
- White cake mix = extra light and fluffy cake layer
- Lemon cake mix = tangy-sweet contrast with the cream cheese topping
Whichever boxed cake mix you choose, just make sure to mix well and stick to the original proportions. The results? A moist, flavorful twist on the original Neiman Marcus butter cake recipe.
Add Toppings and Mix-ins for Extra Texture
Besides chopped pecans, try mixing in:
- Mini chocolate chips for extra decadence
- Shredded coconut for texture
- A swirl of jam or Nutella on top of the cake batter before adding the cheese topping
This approach works well for seasonal themes — raspberry swirls in summer, caramel chips in fall, crushed candy cane in winter. A few small tweaks can turn the original Neiman Marcus cake into a new crowd-pleaser each time.
Easy Diet-Friendly Variations
Want to make a gluten-free version? Use your favorite gluten-free box cake mix (yellow or white works best) and double-check all labels on your powdered sugar and cream cheese for compliance. You’ll still get that gooey butter cake texture — just without the gluten.
These changes let you personalize the cake without compromising its essence: that rich cake base topped with creamy, slightly gooey, sweet cream cheese. Whether you’re reimagining Mama Alice’s Neiman Marcus cake or creating a whole new version, these tweaks help it stay fresh, exciting, and absolutely addictive.
Can I make this without cream cheese?
Technically yes, but you’d lose the key flavor that defines a Neiman Marcus cake. Some have tried mascarpone or Greek yogurt as a substitute, but nothing quite replicates the sweet tang of the classic cream cheese topping. If dairy is an issue, vegan cream cheese can be used — just be sure to adjust sweetness and texture expectations accordingly.
Neiman Marcus Cake Recipe Card

Easy Neiman Marcus Cake Recipe (with Cake Mix & Cream Cheese)
A Southern classic known for its ooey-gooey texture, this Neiman Marcus Cake blends rich yellow cake with a sweet cream cheese topping for the ultimate crowd-pleasing dessert.
Ingredients
Bottom Layer:
- 1 box yellow cake mix
- ½ cup (1 stick) salted butter, melted
- 2 large eggs
Top Layer:
- 1 package (8 oz) cream cheese, softened
- 4 cups powdered sugar
- 1 large egg
- 1 tsp vanilla extract
- ½ to 1 cup chopped pecans (optional)
Instructions
<li>Preheat oven to 350°F and grease a 9×13 baking dish.</li><li>Mix cake mix, melted butter, and 2 eggs until dough forms. Press into pan.</li><li>In a new bowl, beat softened cream cheese until smooth.</li><li>Add powdered sugar, 1 egg, and vanilla; beat until creamy.</li><li>Pour cream cheese mixture over the cake layer.</li><li>Sprinkle pecans on top (optional).</li><li>Bake for 35–40 minutes, or until the top is golden and center slightly jiggles.</li><li>Cool completely. Chill for cleaner slices. Store in an airtight container.</li>
Notes
Nutrition Information:
Yield: 16 Serving Size: 1 SliceAmount Per Serving: Calories: 420Total Fat: 20gSaturated Fat: 10gTrans Fat: 0gUnsaturated Fat: 8gCholesterol: 85mgSodium: 250mgCarbohydrates: 55gNet Carbohydrates: 55gFiber: 0gSugar: 45gSugar Alcohols: 0gProtein: 4g
Nutrition information is estimated based on standard ingredients and serving size. For the most accurate data, consult your nutrition app or tools.
Neiman Marcus Cake FAQs
You’ve got your cream cheese, your box cake, your gooey cake instincts… but a few questions might still be baking in your brain. Let’s tackle the most common ones before you mix cake mix and dive into that sweet, rich Neiman Marcus cake.
How to Store Neiman Marcus Cake Bars
You’ve just baked a rich, golden brown Neiman Marcus bar with a gooey cake center and that irresistible cream cheese topping — but what if you don’t eat it all in one sitting? (Unlikely, but hey, let’s be prepared.) Storing it properly ensures that creamy texture and soft cake bottom stick around for round two.
Room Temperature Storage
If you plan to devour your Neiman Marcus cake within 24 to 36 hours, storing it at room temp is totally fine. Just make sure the bars are fully cooled, cut, and stored in an airtight container. This helps maintain the gooey butter cake texture and keeps that sweet cream cheese layer from drying out.
Storing Neiman Marcus Cake in the Fridge
For longer freshness (up to 5–7 days), refrigerate your Neiman Marcus bars in a sealed, airtight container. The cream cheese layer holds up beautifully when chilled and firms up just enough for perfect slicing. Bonus: some fans swear it tastes even better cold.
Freezing Neiman Marcus Cake
Absolutely. This cake is surprisingly freezer-friendly. Wrap individual bars tightly in plastic wrap, then place them in a freezer-safe airtight container or zip bag. They’ll keep for up to a month. When ready to eat, thaw overnight in the fridge and let sit at room temp for 30 minutes. That soft, slightly gooey center will bounce back like a charm.
How to Reheat Neiman Marcus Cake
Want that fresh-baked feel again? Pop a slice in the microwave for 10–15 seconds. It softens the cake bottom and slightly warms the cream cheese topping — just enough to give it that ooey finish without melting the structure.
Neiman Marcus cake is more than a one-day dessert. Whether you store it for tomorrow or stash it for next month, keeping it in an airtight spot is key. The combination of cake mix and cream cheese stays magic — as long as you treat it with a little love.
Can I freeze the whole cake uncut?
Yes, but cutting it first makes thawing and serving easier. If you do freeze it whole, wrap the entire baking dish (once fully cooled) in plastic wrap and foil. Just be sure to let it defrost slowly in the fridge and then come to room temperature before slicing.
For another crowd-pleasing cake that stays moist for days, try my Moist Carrot Bundt Cake.
Nutrition Facts for Neiman Marcus Cake
Let’s be real: no one reaches for a slice of Neiman Marcus cake expecting a low-calorie snack. This is a rich cake — a gooey, buttery dessert that exists purely to delight. Still, it’s good to know what you’re getting per slice, especially if you’re planning to share it or savor it over a few days.
Here’s a rough breakdown per serving (based on 16 slices from a 9×13-inch pan):
- Calories: ~420
- Total Fat: ~20g
- Saturated Fat: ~10g
- Cholesterol: ~85mg
- Sodium: ~250mg
- Total Carbohydrates: ~55g
- Sugar: ~45g
- Protein: ~4g
The main calorie contributors? Unsurprisingly, it’s the cream cheese, melted butter, and cups of powdered sugar that give this cake its decadent punch. The cake mix also brings in sugar and starches, while eggs and chopped pecans (if used) add both fat and protein.
If you’re looking for ways to lighten things up — not that we recommend messing with dessert magic — consider cutting smaller slices, using a lower-fat cream cheese alternative, or opting for half the nuts. But honestly? This boxed cake mix classic is meant to be ooey, rich, and unforgettable.
Is there a lower-sugar version of Neiman Marcus cake?
Yes — you can reduce the powdered sugar by 25% without ruining the cream cheese topping, though it will be slightly less set and less sweet. Another trick is to swap in a sugar substitute for part of the powdered sugar (Swerve works well for baking). But let’s be honest: part of what makes the Neiman Marcus cake recipe so legendary is its full-flavor, no-shortcut approach.
Final Thoughts on Gooey Neiman Marcus Cake
Some desserts are just desserts. But Neiman Marcus cake? It’s a memory waiting to happen. Maybe it’s the way the cream cheese melts into the cake mix base to create that signature gooey cake magic. Maybe it’s how a handful of simple ingredients can make something that feels so nostalgic — so rich cake and indulgent — it has its own lore. (Seriously, why is it called Neiman Marcus cake? The mystery only adds to the charm.)

Whether you follow the original Neiman Marcus cake version or try a variation with chopped pecans, chocolate cake, or a different cake mix flavor, one thing stays true: this cake recipe is more than the sum of its parts. It’s what happens when you make the cake that everyone ends up asking about. The one that disappears first from the table. The one that quietly says, “Yeah, I made that.”
If you love rich, nostalgic cakes with a gooey or moist texture, don’t miss my Best Amish Applesauce Cake , it’s another classic, crowd-pleasing dessert that’s simple to make!
So now it’s your turn. Bake it. Taste it. Share it. Maybe even tell your own Neiman Marcus cake story. Just don’t forget to store leftovers (if you’re lucky enough to have any) in an airtight container — and save a slice for later. This cake is perfect, and it deserves a moment.
More Cake Recipes You’ll Love
If you enjoyed this recipe, don’t miss some of our other favorite cake creations! Whether you’re in the mood for a rich chocolate treat or something light and fruity, there’s something here for every kind of cake lover:
- Try the ultra-moist Berry Chantilly Cake with whipped cream frosting
- Make a batch of Mini Bundt Cakes in lemon, chocolate, or vanilla
- Bake a gluten-free Fluffy Cloud Cake that’s soft as air
- Want something fun and bite-sized? Try my Easy Cake Pop Recipe for a creative cake mix treat!
Explore more sweet ideas and let your next cake adventure begin!